Joshua Ryan Weaver (they/them) is a dynamic marketing and media expert with over fourteen years of experience driving impactful campaigns for major nonprofits and global brands. Passionate about leveraging storytelling to foster meaningful change, Josh has a proven track record of increasing brand awareness, cultivating strategic partnerships, and delivering measurable results.
Revitalizing an organization’s brand for a new generation of youth.
Led rebrand for The Trevor Project, the world’s leading suicide prevention nonprofit for LGBTQ+ young people. Increased brand awareness by 40%. The life-saving organization raised over $60MM in charitable revenue during their tenure through innovative partnerships.
As Vice President of Marketing at The Trevor Project—the world's largest LGBTQ+ youth mental health organization—Josh led the marketing team through the nonprofit's most significant rebranding effort in over a decade. Their innovative strategies boosted brand awareness by over 40% within a year and helped forge cause-marketing partnerships with more than 80 brands, generating over $60MM in charitable revenue. Under their leadership, The Trevor Project received Adweek's 2021 Brand Save award, recognizing its impactful corporate collaborations and life-saving mission.
Connecting iconic luxury to a new generation with strategic precision.
Led a $12MM Chanel Fragrances campaign at VICE Media focused on connecting the brand with a new generation of female Millennials, increasing brand purchase intent by 23%. The campaign seamlessly integrated digital, social, and experiential elements to resonate with female Millennials by leveraging data-driven insights and crafting a strategic, multi-channel approach.
Before their influential roles in the nonprofit sector, Josh directed media strategy at Vice Media Group. Leading a multi-city team of strategists, they delivered award-winning campaigns for global brands. Josh orchestrated a $12MM international campaign for Chanel Fragrances, elevating the brand's consideration among female Millennials and showcasing their ability to authentically connect brands with target audiences.
Josh's leadership style is defined by fostering collaboration, driving innovation, and inspiring teams to exceed expectations. Their multidisciplinary expertise, coupled with a deep commitment to purpose-driven work, makes them a catalyst for change in the media landscape. Whether through strategic leadership or hands-on campaign execution, Josh continues to shape narratives that resonate, engage, and leave a lasting impact.
